Discover Portugal as an open-air gallery with Turismo de Portugal’s new campaign, ‘Portugal is Art.’ Explore the country’s rich heritage, vibrant urban art, wine tourism, and authentic gastronomy in every corner.
Art and Tradition Around Every Corner
The “Portugal is Art” campaign highlights the country’s artistic heritage, promoting immersive experiences across various regions. Here, every corner has something special to offer: whether it’s the vibrant urban art scene in cities like Lisbon and Porto or local handicrafts in villages where time seems to stand still. Portuguese art isn’t confined to museums; it’s found in markets, on streets, in murals, and in the authenticity of every tradition. Ceramics, cork, textiles, and lace are just some of the materials transformed by master artisans who preserve Portuguese heritage while innovating and reviving techniques passed down through generations.
Wine Routes: A Toast to Portuguese Wine Tourism
“Portugal is Art” also takes us along Portugal’s wine routes, where each region celebrates a distinct and authentic terroir. Wine tourism reveals the care with which vineyards are cultivated, emphasizing traditional practices and the connection to the land. From north to south, visitors are invited to explore estates and wineries where the art of winemaking is a ritual honoring centuries of history.
Surf and Urban Art: Freedom and Creativity Along Portugal’s Coasts
For fans of urban culture and extreme sports, the campaign highlights the connection between urban art and surfing on Portugal’s iconic beaches. In destinations like Ericeira, a World Surfing Reserve, and Nazaré, known for its giant waves, surfing is more than a sport – it’s an art form. These regions capture a spirit of freedom and experimentation that is also reflected in urban murals and the energy of coastal cities.
Heritage and Music: The Connection Between Past and Present
Portugal is known for its unique architectural heritage and rich array of music festivals. Historic landmarks like the Jerónimos Monastery in Lisbon and Braga Cathedral serve as the backdrop for experiences that merge cultural heritage and innovation. Festivals like BONS SONS and Terras sem Sombra celebrate music in historical settings, revitalizing traditions and connecting the past to the present.
Gastronomy and Contemporary Art: Tradition and Innovation
In the “Portugal is Art” campaign, Portuguese cuisine is treated as a true art form. In restaurants and markets, renowned chefs reimagine traditional dishes by blending modern techniques with regional ingredients. Just like the contemporary art showcased at MAAT in Lisbon or the Serralves Museum in Porto, Portuguese cuisine reflects a constant reinvention where tradition and creativity go hand in hand.
Experience the Best of Portugal with “Portugal is Art”
“Portugal is Art” is an invitation to a sensory and cultural journey throughout the country. Whether through inspiring landscapes, vibrant urban art, renowned wines, or authentic gastronomy, every visitor is invited to see, hear, and taste what makes Portugal a truly artistic destination.
Turismo de Portugal – For an overview of Portugal’s cultural campaigns and travel experiences: https://www.visitportugal.com/
Serralves Museum of Contemporary Art – Discover Portugal’s leading contemporary art museum in Porto: https://www.serralves.pt/en/
Portugal’s Wine Tourism – Explore Portugal’s diverse wine regions and routes: https://www.winetourismportugal.com/en/
The Caminho de Santiago (Portuguese Way) – Information about the Portuguese route of the Camino de Santiago for pilgrims and travelers: https://caminoways.com/camino-portuguese-way
Município de Viana do Castelo – Viana do Castelo – A City That Stays in Your Heart
